Have you ever left a business meeting or a job interview in Switzerland feeling like you presented well, yet nothing seemed to land? You spoke with enthusiasm, laid out your points clearly, and even added a touch of humor—but the reaction was polite, measured, and noncommittal. If you’re nodding rightnow, you’re one of many professionals who have experienced this first-hand.
For example, in an office setting, a Swiss colleague may not immediately react to a new project proposal but will carefully analyze the details before giving feedback later. For job seekers, an interviewer may not ‘openly’ express enthusiasm during the conversation, but their careful note-taking and structured questions signal genuine interest.
As you may have noticed by now, Swiss professionals have a distinct approach to communication. They are exceptional listeners, rarely interrupt, and often take notes as you speak. But they are also pragmatic, reserved, and not easily swayed by persuasion alone.
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The Swiss Logic VS Emotion
Unlike in some cultures where charisma and storytelling are immediately valued, (most if not all) Swiss professionals expect a more structured, fact-based approach. You’ll see this when you are presenting an idea, negotiating a deal, or leading a discussion. So if you’re still trying to adjust to this new setting, here are a few things to keep in mind:
- Swiss professionals appreciate well-prepared, structured presentations with clear objectives.
- Be clear on delivery dates, costs, and quality. If you’re applying for a job, always be transparent about your language skills and even work permit. Vague promises and misleading data won’t inspire confidence.
- High-pressure tactics are ineffective. It’s best to use logical arguments and solid data if you want to win the day.
- While humor is acceptable, it’s not a necessary tool to win over your audience.
- Expect reserved, controlled non-verbal cues that align with their cultural roots. Don’t take it personally if the reception feels less warm than what you’re used to—it’s a reflection of their communication style, not a sign of disinterest.
Swiss business culture is also shaped by regional influences. For example, the Swiss-Germans lean towards efficiency and directness, the Swiss-French maintain polite yet pragmatic interactions, and the Swiss-Italians bring a touch more warmth, though still within professional boundaries. It takes more work and effort, but adjusting your tone and approach based on these nuances can make all the difference in your interactions.
So, the next time you step into a meeting or an interview, ask yourself…
Are you delivering the message in a way your Swiss counterparts will truly connect with? If you focus on clarity, structure, and logic, you’ll find that your words hold far more weight. 🙂
This is one of the many topics we explore in the Advanced Talent Community, an online space dedicated to thriving in the Swiss business world. It’s not just about what I share—it’s a place where brilliant minds come together to exchange ideas, brainstorm, and take inspiration from one another. Want to be part of the group? Check our page here for more details.
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To Your Career Success,
Adelina Stefan
Founder of Advanced Talent LLC
PCC-ICF Coach & Mentor | MBA, MA
Senior Intercultural Career & Transformational Master Coach