You’re not just a Marketing Director. Or a Finance Manager. Or a Product Engineer. Or a Team Lead with a “strong track record.”
You’re a storm of strategy and soul. A fixer of chaos. A builder of high-performing teams. A creator of ROI. But do the people hiring you—or promoting you—know that?🤔
You as the brand.
Take me, for example. People don’t come to me just because I’m a career coach in Switzerland. They come because of how I show up everywhere— The voice I use in my content. The consistent message across my social media and workshops. The way I frame strengths-based leadership and career transformation in everything I post or publish.
It’s written all over my digital presence that I help expats lead with clarity, authenticity, and real strengths.
That’s personal branding. And it starts working for you long before you enter the room.😊
Ask yourself:
- What do you bring that no one else does quite like you?
- What messes do you instinctively know how to clean up?
- How do you inspire movement, clarity, results?
You don’t need a long list of skills… You need a SMART-ER story that makes people see why you.
One of my clients walked into a unit losing 45% in sales. She introduced new systems, contagious energy, and zero tolerance for poor standards.
Within three years, she helped her company reach triple-digit growth and double-digit profit increase. Because her brand—the way she led, communicated, delivered — spoke louder than her title.
But personal branding isn’t just about the big wins… It lives in the everyday moments too.
- Showing up prepared to a Zoom call with ideas, not just presence.
- Choosing clarity over corporate jargon in your emails.
- Advocating for someone else’s idea—and making space for it to grow.
- Updating your LinkedIn headline so it reflects your voice, not just your role.
- Being the calm in a moment of chaos.
You already have a brand. The question is—are you leading with it? Are you constantly refining it?
If you want to clarify what makes you unforgettable— Start with the Professional Success Power Cards: 10 cards on values and strengths. 10 cards on teamwork and communication. Perfect for discovering your voice, your story, your career impact.
Let’s make your next step magnetic.
Discover YOU as a Brand Built to Win with the Professional Success Power Cards.
Get the Power Cards here.
What People Are Saying About the Power Cards:
Read more reviews here.
Can’t wait to watch your brand shine,
Adelina Stefan
Founder of Advanced Talent LLC
PCC-ICF Coach & Mentor, MBA, MA
Senior Intercultural Career & Transformational Master Coach
